About us

Our revolutionary beauty-retail concept, founded in Pakistan by Saleem Chhapra in 1970, is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands and facial series, featuring Glamorous Face, Color Institute, and, Dream Pure. Today, CBS is not only the leading in wholesale market but in as well retailer of cosmetics and facial series in Pakistan, also a powerful beauty presence in our country thanks to its unparalleled assortment of prestige products in color cosmetics category, unbiased service from experts, interactive shopping environment, and innovation.

Glamorous face operates approximately 250 stores in Pakistan. Glamorous Face opened its first Karachi store at Marriott Road named Chapra Beauty Shop in 2001,we are also working in online marketing on Social media. The Glamorous Face headquarters and Innovation Lab are located in Karachi, Federal B Area with corporate offices

Color Institute obsessed with teaching and inspiring clients to play in a world of beauty, Color Institute has pioneered the use of mobile in beauty, creating groundbreaking content on its intuitive Color Institute official page on social media to bring Color Institute’s expertise to our clients whenever and wherever they want.

In 2013, Chapra Beauty Shop launched a facial series brand name Dream Pure for our beloved clients’. The Dream Pure is available in all over nationwide and at www.chaprabeautyshop.com. In 2006, Chapra Beauty Shop launched Color Institute, and in 2013, added Dream Pure. These two premium levels for Beauty Products give clients access to even more exclusive items, event invitations, and early access to select products.

We believe beauty is for each person to define and ours to celebrate. Together, we support and encourage bold choices in beauty—and in life. Our purpose is to inspire fearlessness.

We know our success is based on the fearless leadership of our teams. Each of our retail locations has unique needs to best serve both its clients and staff, and we trust our Store Directors, Specialists, and District Managers to manage multiple aspects of their businesses as their own.

We live, breathe and act by our values: Passion, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative

Our people create and drive our success. We know that bringing the best beauty products, services, tools, and experiences to our clients means finding, training, and engaging the absolute best talent in the industry. Our best aim is to cooperate with them via HR and Training & Development teams invest heavily in our talent, both at our corporate headquarters and in CBS stores.